Breakfast with Troy McKinna

A breakfast with Troy McKinna (OB 1993), co-founder Quest Beverages and marketing specialist

Join us for this term’s Business Breakfast on Wednesday 29 October, with Troy McKinna (OB 1993), as he shares insights from 25 years building some of Australia’s most iconic brands.

From professional triathlete to corporate marketer and now start-up founder and innovation consultant, Troy’s journey is packed with stories: From presenting Mars Bar plans to John Mars, to launching the global Snickers “You’re not you when you’re hungry” campaign, and sponsoring BGS mates to kite surf Bass Strait for a PR stunt.

Troy has led marketing for Mars, Snickers, Schweppes, and Gatorade, and now co-leads Quest Beverages (Calm & Stormy, Flippa, Thrills). He also works with his wife, Evette, at Agents of Spring – an insights and innovation agency that dives deep into consumer lives to uncover frustrations that spark breakthrough ideas.

He’s the author of the award-winning book Brand Hustle – 4 Critical Foundations to Accelerate Brand Growth and is passionate about helping others build brands that drive real business value.

Join us at 7.00am (for a 7.30am start) at the Brighton Yacht Club to hear from Troy.

Bookings
Phone: 03 8591 2231
Online: Book here

Tell me more! 
The BGS Business Breakfast program is a quick, fun way for members of the wider BGS community (parents, past parents, sponsors and Old Boys) to connect with each other while being inspired by amazing stories of success of those connected with the School. The breakfasts are held quarterly and finish before 9.00am.