After leaving  BGS David Smorgon studied law but only practised for five months before joining the family business, Smorgon Consolidated Industries (SCI), for a three-year apprenticeship in the meatworks. He worked on the gutting floor, in the slaughterhouse and  finally the boning  room. This was  the tradition for all family members who went into the business. For 25 years David Smorgon was  a senior executive at Smorgon Consolidated Industries which had  by then  become one  of Australia’s largest family-owned companies worth A$1 billion and  spanning meat, paper, glass, plastics and  steel industries; over four generations of the Smorgon family. When  the business was  sold in 1995  in a staged divestment it ended a 70-year family history and  marked one  of the lowest  points  of David’s life. David and  others were  bitterly disappointed when their efforts to save the family business failed. Shortly afterwards, David who was  a lifetime supporter of the Footscray Football  Club (now the Western Bulldogs) was  invited to head the taskforce that reviewed the Club. Newly fired up by the many  challenges the Club was facing,  David became President. Under  his leadership, where business perspective and  professionalism are paramount, the Club experienced great  success on and off the field. David ended his 16-year reign as President in December 2012  making  him the second-longest serving president in the AFL to date. In 1996  David and  his three  sons established Generation Investments focusing on business opportunities, equity and  property investments. His most  recent business venture is pointmade, where he assists senior executives to professionalise their pitch and speaking skills. Drawing on his own business acumen and  astuteness, he enjoys imparting  his own rules  for success to inspire  others. In 1997  David was  named the inaugural Chairman of Family Business Australia, established to provide guidance to family businesses nationally. Eminently qualified with his insight into family businesses, he held this position  for six years.   In 2000,  David was  awarded the Medal of the Order  of Australia  for his service to the Western Bulldogs  and  for his contribution to the community through health, social welfare  and education. In 2008,  David accepted the role of Ambassador  for Ochre – Supporting Indigenous Health  Through Art to raise funds for research into indigenous child health at Charles Darwin University’s Menzies School of Health Research.

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