Peter Mervyn Harvie

Peter Harvie evolved to become a giant of the Australian advertising and  media industry.  However his first step on the corporate ladder was  modest, but significant. After leaving  school Peter was  the office boy for fellow Old Brighton Grammarian and  publisher, Peter Isaacson’s fledgling Southern Cross newspaper chain.  His tasks included dusting furniture, going on messages, and sometimes designing and writing advertisements for customers of the paper. This is what whet Peter’s interest in the business of advertising. In 1966  Peter moved to the well known advertising firm John Clemenger Advertising  and  just three  years later was  appointed to their board. The company restructured to Clemenger Harvie Pty Ltd and Peter became the Managing Director from 1974  to 1993.  By the 1980s Clemenger Harvie had  become one  of Melbourne’s most successful and  well known advertising companies. When  he founded Clemenger Harvie in 1974,  Peter’s vision was  to build a strong  agency on a bedrock of effective  work, fast response and  strong  client partnerships. This vision has  continued to steer the company (now known as Clemenger Harvie Edge) with a strong  and  stable client base – many  of whom joined the agency during Peter’s time at the helm. One  of Clemenger Harvie’s long-held clients  was  The Triple M Radio  network.  In 1993  Peter left the advertising agency to become the Managing Director of Triple M Radio  Network (owned by Village Roadshow  FM). Peter became a member of the Board  in June 2000. Soon he advanced to become the Group  Managing Director and  in 1997  became Executive Chairman of Austereo Group  Limited. Austereo is the largest radio broadcaster outside the USA with a total staff of 8,000 and 15 capital  city radio stations. Peter led the radio, online and  interactive group  to become one  of Australia’s finest media businesses. Peter served as a Director of the Austin Hospital  and Mazda Foundation. Also, he is passionate about restoring old buildings, and  the arts.

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