Simon left a successful corporate career in branding and marketing to start Grill’d. Drawing upon his expertise and success Simon launched Grill’d as a unique and differentiated player in the cluttered fast food environment.

After being described by The Age Good Weekend as ‘the best burgers in Victoria, Australia or the world’, customers flocked to Grill’d, and kept coming.

After 10 years of business, accolades for Grill’d continue to grow, as does the number of restaurants. Currently there are more than 100 restaurants across Australia, with overseas expansion pending.

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